Expedia® announced Expedia Trip Matching, a first-of-its-kind feature that allows travelers to seamlessly build an itinerary based on reels found on Instagram and then book directly on Expedia. Travelers can share any publicly available travel-related reel—whether from content creators they follow or trending posts—directly with Expedia and receive customized itineraries, destination ideas, and travel tips based on the video.

Powered by AI, this new experience transforms inspiration into real-world travel plans, making it easier than ever to book travel directly from Instagram.

“It’s no secret people are getting their news, inspiration and travel ideas from influencers and content creators, with a recent study showing that 80% of millennials rely on social media for travel decisions*,” said Jochen Koedijk, Chief Marketing Officer, Expedia Group. “We want to be where consumers get their inspiration, which is through social media. Now with Expedia® Trip Matching, travelers can seamlessly build an itinerary based on reels found on Instagram and book it directly on Expedia.”

How Expedia Trip Matching works:

• Find inspiration: While scrolling Instagram, a user finds a reel featuring a destination or experience they love.
• Share it with Expedia: They tap the share icon on the reel, search for the @Expedia account, and send the video.
• Receive fast results: Expedia replies with AI-generated, personalized travel recommendations, itineraries, and trip-planning resources based on the video.
• Book when ready: Travelers can review and book directly from the customized itinerary, seamlessly bridging social discovery with real-world booking.

Expedia® Trip Matching is now open for beta access by visiting Expedia.com/tripmatching. The feature will be available to U.S. travelers in the upcoming weeks. Through the new trip matching feature, Expedia becomes the first OTA to integrate real-time, AI-powered travel planning directly into Instagram. The feature reflects the company’s commitment to innovation and meeting the next generation of travelers where they are—inspired, mobile, and social-first.

Final Thoughts

Expedia Trip Matching represents a bold step forward in how travel planning intersects with digital behavior, particularly the growing influence of social media on consumer decisions. Rather than passively observing travel content, users can now act on inspiration instantly, transforming a moment of curiosity on Instagram into a fully realized trip. This innovation not only streamlines the booking experience but also signals a broader shift in the travel industry: one where content, AI, and commerce converge in real time. By embedding itself into the platforms where wanderlust begins, Expedia isn’t just adapting to the future of travel—it’s helping define it.

About Expedia

Expedia^® is one of the world’s leading full-service travel brands, with a mission of helping travelers get the most out of every trip they take by providing everything they need all in one place, ensuring they are getting the most out of every trip they take, and above all else, feel supported every step of the way.