Emerging Travel Group (ETG) — the company behind RateHawk, ZenHotels, and Roundtrip — has integrated with InnGenius PMS, adding the PMS’s Channel Manager to its growing roster of direct connectivity options for accommodation providers.

The move gives InnGenius-connected hotels streamlined access to ETG’s demand across B2C and B2B channels while letting properties manage rates, inventory, and promos from a single system.

What the integration does

At its core, the partnership plugs InnGenius PMS’s Channel Manager directly into ETG’s distribution stack. For hoteliers, that means:

• Single-point control of availability, prices, and restrictions in InnGenius, synced to ETG in real time.
• Lower operational overhead versus manual extranets or multi-step updates.
• Less overbooking risk thanks to automated inventory pushes and pulls.

InnGenius customers span multiple regions — notably Türkiye, the United States, Cambodia, Thailand, and Indonesia — markets that align with ETG’s current supply priorities.

Why it matters for distribution

ETG brings meaningful reach on both consumer and trade sides of the market:

• 20 million monthly guests and 20,000+ corporate clients across its portfolio.
• RateHawk, ETG’s award-winning B2B platform, exposes inventory to 100,000+ travel professionals and API partners in 190 source markets.

For hotels connected via InnGenius, that translates into broader visibility across retail agencies, TMCs, and API-driven partners — all without adding another extranet to the daily workflow. Media briefings also highlight ~37,000 daily bookings across ETG brands, indicating steady throughput and opportunities for incremental demand capture.

Strategic context: ETG’s direct-supply push

The InnGenius deal dovetails with ETG’s multi-year effort to scale direct supply (PSMs, channel managers, CRS and chain links), reducing reliance on intermediated inventory. As of August 2025, ETG reports:

• 2.7 million accommodation options sourced via direct connections and 320+ suppliers overall,
• 220,000 directly connected listings (≈40% YoY growth), and
• $3.7 billion in 2024 gross transaction value.

That footprint, combined with InnGenius’s base in high-demand regions, strengthens ETG’s ability to originate content at the source while giving hotels more control over how — and to whom — they sell. Trade coverage across multiple outlets this week reinforces the same message: connectivity that is both broader and simpler.

How hotels benefit (and how to get started)

Operationally

• Manage inventory, pricing, and restrictions once in InnGenius; the Channel Manager handles the synchronization to ETG.
• Use promotions (e.g., early-bird, last-minute, fenced corporate rates) centrally instead of duplicating logic in another tool.
• Reduce manual workload, limit spreadsheet uploads, and shrink lag times that lead to parity issues.

Commercially

• Tap dedicated B2B demand on RateHawk (agencies, TMCs, API partners) and ETG’s B2C brands for incremental mix.
• Improve occupancy smoothing across weekdays vs. weekends and shoulder seasons by leaning into agency and corporate segments.

Activation checklist

1. Confirm your InnGenius Channel Manager module is active and up to date.
2. Request ETG connectivity inside InnGenius (or via your InnGenius success manager).
3. Map room types and rate plans cleanly; reconcile taxes, fees, and cancellation policies to avoid mismatches.
4. Run a test sync (availability, price, stop-sell) and validate parity with your other key channels.
5. Launch with a calibrated promo (e.g., closed-user-group offer for RateHawk) to seed early traction.

Market take

From a distribution strategy standpoint, this is a sensible, low-friction expansion: ETG deepens direct pipes into markets where it’s already seeing demand, while InnGenius clients get one-stop access to a sizeable B2B ecosystem (plus consumer reach) without extra tooling. It’s also consistent with ETG’s recent pattern of adding direct technology partners to diversify supply sources and improve control over content freshness and pricing. Trade roundups from Travolution, Travel Professional News, and Travel and Tour World show alignment on the benefits: automation, reach, and reduced operational drag.