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Dutch insurance company Vigi debuts location-based travel insurance
New is the flexible and highly relevant travel insurance. With the item insurance, people can easily add their item through the app, receive a quote and after a one-time subscription customer can easily insure their items for the moments they want to be covered, with just one swipe.
Vigi noted that this type of “on-demand” insurance is still in its infancy in the Netherlands and that it is becoming more popular, especially among younger target groups.
How it works
With the travel insurance the same flexibility and easiness applies. A one-time subscription is needed and Vigi request the user to share the location. Once the location is shared they monitor if people are in their home country or abroad. In case they identify the location as being abroad, the coverage of the insurance is triggered, and people get notified that they are covered. When they arrive back home, the coverage goes off again. The premium model is based on a pay per day premium, with a maximum amount per year, such that users don’t have to choose between short term or continuous insurance.
Vigi makes the insurance experience relevant with their platform, especially with the new travel insurance where they simplify the active coverage based on the location, so it is truly relevant to be insured. Besides that, Vigo delivers excellent customer experience and engage with the customers through a new channel, offering new possibilities like reminding people to switch off their insurance and notifying people they are covered once arrived at their destination.
The Travel Insurance is unique as the coverage is triggered by the location of the customer. Only when abroad, the coverage is switched on and switched off again when arriving in your home country.