Adding to its long line of innovative, digital products and services, Discover announced it will begin issuing contactless-enabled credit cards over the next several months. discover contactless card

“Contactless technology has become increasingly popular with our cardmembers and more accepted by merchants worldwide, and we want to deliver the best shopping experience to our cardmembers,” said Szabolcs Paldy, senior vice president, of marketing at Discover. “The goal of this digital technology is to make payments fast, easy and secure, and give cardmembers more choices in how they pay.”

“Our D-PAS technology will allow Discover cardmembers to use their contactless cards instantly at millions of merchants across the globe,” said Andrew Hopkins, senior vice president of Global Products at Discover. “By leveraging the latest payment technologies, we are able to provide more convenient payment experiences for our cardmembers.”

The rollout of contactless-enabled cards will start this month for most Discover it® and Discover More® cardmembers who need cards reissued or replaced. Beginning in December, contactless cards will start to be issued to new Discover card members.

With contactless technology, Discover card members can tap their Discover cards at card readers with the Contactless Symbol to pay at millions of stores and will continue to earn rewards on every purchase. Discover cardmembers can learn more by visiting www.discover.com/contactless.

Discover Card’s market share

As of 2021, Discover Card’s market share in the credit card industry in the United States is approximately 3.7%. While this is a relatively small share compared to competitors such as Visa, Mastercard, and American Express, Discover has steadily increased its market share over the years and has a loyal customer base.

Discover is known for its cashback rewards program and no annual fee, which has helped attract and retain customers. Additionally, the company has expanded its offerings to include personal loans, student loans, and other financial products.

It’s worth noting that market share can vary depending on the specific market being analyzed (e.g., retail credit cards, travel credit cards, etc.), so the 3.7% figure may not be representative of Discover’s share in every market segment.

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