Imagine yourself whisked away on a journey steeped in timeless elegance and unparalleled luxury. The Orient Express, a name synonymous with exclusivity and refined travel for over a century, is about to embark on a remarkable revival. orient express revival
Two titans of their respective industries, Accor and LVMH, are joining forces to breathe new life into this legendary brand, promising an odyssey unlike any other.
A Legacy of Enchantment: The Enduring Allure of the Orient Express
Since its maiden voyage in 1883, the Orient Express has captivated travelers with its unwavering commitment to both elegance and adventure. The mere mention of the name conjures up images of plush velvet carriages gliding through breathtaking landscapes, each journey an experience meticulously crafted for the most discerning traveler. It’s a brand woven into the very fabric of luxury travel, forever etched in our collective imagination.
A New Horizon Beckons: Expansion and Rejuvenation
Following its acquisition by Accor in 2022, the Orient Express is poised for a new era of expansion and rejuvenation. The brand is set to unveil a collection of iconic ventures, including brand new trains, hotels, and awe-inspiring sailing ships. Each meticulously designed experience will uphold the brand’s exacting standards, solidifying its position as the pinnacle of luxury travel.
The first act of this revival will be marked by the highly anticipated return of the historic Orient Express train, alongside the launch of the brand’s first-ever sailing ship in 2026. This maritime marvel is currently under construction at the renowned Chantiers de l’Atlantique shipyard in France, promising to be a masterpiece of design and comfort on the high seas.
Complementing these grand unveilings, Orient Express will open its first hotels in the captivating cities of Rome and Venice. These exquisite establishments will join a curated portfolio of global destinations, each meticulously chosen to reflect the brand’s unwavering commitment to exceeding expectations.
A Strategic Alliance: LVMH Joins the Odyssey
The revitalization of the Orient Express is further bolstered by a strategic partnership with LVMH, a global leader in high-end products and services. Through a significant investment, LVMH will bring its unparalleled expertise to the table, ensuring that every Orient Express experience embodies the very essence of luxury.
LVMH’s contribution extends far beyond mere financial backing. The group boasts a rich heritage within the travel sector, particularly evident in the iconic Venice Simplon-Orient-Express and their collection of five other world-renowned trains operated under the Belmond banner. This operational expertise and unwavering dedication to creating extraordinary experiences perfectly complement Accor’s vision for the Orient Express.
A Journey for the Senses: A Glimpse into the Orient Express Experience
Imagine waking up to breathtaking vistas as your luxurious cabin glides effortlessly through the countryside. The gentle rocking of the train lulls you back to sleep, the rhythmic click-clack of the tracks a soothing soundtrack to your dreams. Upon awakening, you’re greeted by attentive staff, eager to cater to your every whim. Perhaps a steaming cup of perfectly brewed coffee and a flaky croissant on your private balcony as you take in the ever-changing scenery?
The onboard dining experience aboard the Orient Express is legendary. Picture yourself indulging in multi-course meals prepared by world-renowned chefs, each dish a symphony of flavors and textures. The finest ingredients, sourced locally whenever possible, are transformed into culinary masterpieces presented with artistry and flair. Imagine evenings spent in the opulent dining car, sharing stories and laughter with fellow travelers under the soft glow of chandeliers, the clinking of crystal glasses adding to the ambiance.
The journey aboard the Orient Express extends beyond the confines of the train itself. Picture yourself stepping off at charming destinations, each stop meticulously chosen to offer a unique cultural experience. Explore ancient ruins steeped in history, wander through bustling marketplaces overflowing with local treasures, or simply soak up the sun on a pristine beach. Every detail will be meticulously arranged, ensuring a seamless and unforgettable experience.
A New Chapter in Luxury Travel
The revitalization of the Orient Express is more than just a return of a legendary brand; it’s a bold step forward in the world of luxury travel. By combining the expertise of Accor and LVMH, the Orient Express promises to redefine the very notion of an exceptional travel experience. Imagine a journey that transcends mere transportation, becoming an immersive and unforgettable odyssey for the most discerning traveler.
Whether you dream of traversing continents by train, indulging in unparalleled service aboard a majestic sailing ship, or exploring captivating destinations from the comfort of a luxurious hotel, the Orient Express has something for you. This is your chance to become part of a timeless legacy, to embark on a journey that will leave an indelible mark on your memory. Are you ready to relive the legend?
Accor’s Legacy of Hospitality: A Perfect Match
Accor, renowned for its portfolio of leading luxury brands, brings a century’s worth of experience in the hospitality and fine dining sectors to the Orient Express project. Their esteemed Luxury and Lifestyle division boasts a collection of legendary names, including Raffles, Fairmont, and Potel & Chabot. Each brand within this portfolio reflects a remarkable heritage and a dedication to exceeding guest expectations.
Accor’s proven track record of revitalizing established brands aligns perfectly with the vision for the Orient Express. By leveraging their expertise in hospitality and LVMH’s unparalleled understanding of luxury, the Orient Express is poised to reclaim its position as the undisputed leader in ultra-luxury travel.
Bernard Arnault, LVMH Group Chairman and CEO, said, “Orient Express has embodied adventure and elegance since its origins. Its name has become part of our cultural heritage and remains a source of inspiration for the greatest artists. Orient Express epitomizes the art of refined living and the audacity that drives each of our houses. We are delighted to be partnering with Accor to accelerate the renewal of this travel icon. Each of our groups will bring the best of its expertise to take Orient Express to the pinnacle of the art of hospitality.”
Sébastien Bazin, Accor Group Chairman and CEO, said, “Orient Express is a legend ever since its creation 140 years ago, drawing on its roots and its oneiric universe while remaining at all times firmly focused on the future. With Orient Express, Accor is reinventing the art of travel, discovery and great odysseys. With LVMH today, we are opening a new chapter in this exciting journey, with the ambition of exploring new horizons and embodying the audacity and creative passion that drive our groups. We’re delighted to enlist LVMH’s rare expertise to continue pushing further the frontiers of this legend and bringing its embodiment to life in an ever more singular way.”
Frequently Asked Questions (FAQs)
What is the Orient Express?
The Orient Express is a legendary train service renowned for its luxurious accommodations and exclusive travel experiences. For over a century, it has been a symbol of elegance and sophistication in the travel industry.
What does the revitalization of the Orient Express entail?
The revitalization encompasses the launch of brand-new trains, hotels, and sailing ships under the Orient Express brand. These new ventures will uphold the brand’s unwavering commitment to exceptional service and unparalleled luxury.
Who are the partners behind the Orient Express’s revival?
Accor, a hospitality leader, and LVMH, a luxury goods giant, have joined forces to revitalize the Orient Express. Accor brings its experience in hospitality management, while LVMH contributes its expertise in luxury products and services.
When can we expect to see the new Orient Express experiences?
The revival is already underway! The historic Orient Express train is slated for a renaissance, and the wait for the inaugural voyage of the Orient Express’s first sailing ship won’t be much longer, arriving in 2026. Keep your eyes peeled for further announcements, as more details about these and potentially even more exciting ventures are sure to be revealed in the coming months.
ABOUT ACCOR orient express revival
Accor is a world-leading hospitality group offering experiences across more than 110 countries, with 5,600 properties, 10,000 food & beverage venues, wellness facilities, and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris and on the OTC Market in the United States.
ABOUT LVMH orient express revival
LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de Mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Newton, Bodega Numanthia, Ao Yun, Château d’Esclans, Château Galoupet, Joseph Phelps and Château Minuty. Its Fashion and Leather Goods division includes Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, RIMOWA, Patou, Barton Perreira and Vuarnet. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Fenty Beauty by Rihanna, Maison Francis Kurkdjian and Officine Universelle Buly. LVMH’s Watches and Jewelry division comprises Bulgari, Tiffany & Co., TAG Heuer, Chaumet, Zenith, Fred and Hublot. LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Groupe Les Echos, Cova, Le Jardin d’Acclimatation, Royal Van Lent, Belmond and Cheval Blanc hotels.
