From August 12, international tourists landing at Da Nang International Airport will receive free eSIMs with 8GB of data for the first 24 hours of use.

The programme offering 50,000 free Hi Vietnam eSIMs for global visitors to Da Nang is organized by Sun Group and MobiFone and aimed at attracting international tourists to the Han River city during the third quarter, the end of summer period. This is considered the golden time for tourism for many countries, such as the Republic of Korea and India.

To secure the eSIM, tourists need to have a foreign passport and be at least 18 years old. They will need devices with integrated eSIM capability and must download the Sun Paradise Land and Hi Vietnam to activate the Hi Vietnam eSIM.

Visitors will receive 8 GB of high-speed 5G data valid for the first 24 hours after activation. Afterward, they can purchase additional Hi Vietnam service packages. The most affordable option, HVN3, costs VND90,000 (US$3.43) and is valid for 3 days, offering 30 GB of data, 50 minutes of domestic calls, 5 minutes of international calls, and free access to the Hi Vietnam, Facebook, YouTube, and TikTok apps. The premium bundle, HVN30, priced at VND300,000, is valid for 30 days and includes 300 GB of data, 300 minutes of domestic calls, and 30 minutes of international calls.

Moreover, visitors using Hi Vietnam eSIM also have the opportunity to receive discount vouchers from Sun World brand and partners, such as 5% off when booking Sun World Ba Na Hills cable car tickets through the Sun Paradise Land app, or up to 10% discount when using F&B services at restaurants operated by Sun World Ba Na Hills. Additionally, there are vouchers for 10% off maximum when purchasing souvenirs, or 10% off XanhSM taxi fares when travelling to and from Sun World Ba Na Hills.

Tran Nguyen, Deputy General Director of the Entertainment & Resort Division of Sun Group, noted:

“Giving away 50,000 free eSIMs to global tourists is part of Sun Group and MobiFone’s efforts to enhance the tourism experience in Da Nang – Asia’s leading event and festival destination. This is not only a practical gift, but also a warm welcome from Da Nang – the most livable city – to international friends. Sun Group is committed to continuing to accompany Da Nang in its journey to develop high-quality, smart, and friendly tourism.”

Recently, Da Nang has made it into the top four destinations most favoured by Korean tourists for summer 2025, according to data from Tripbtoz. Da Nang particularly attracts Korean visitors, especially the young, thanks to many appealing experiences and affordable prices, and notably its distinctive destinations.

“Da Nang’s appeal comes from many prominent tourist attractions, particularly My Khe beach, the Sun World Ba Na Hills complex, and Hoi An Ancient Town”,

the report states. Consequently, Sun World Ba Na Hills welcomed nearly 500,000 Korean guests in the first six months of 2025, with statistics showing that six out of 10 tourists visit Ba Na Hills when they come to Da Nang.

“We believe that technology can contribute to creating smoother, more convenient, and safer travel experiences for international tourists. With modern telecommunications infrastructure and HiVietnam eSIM service, MobiFone not only accompanies tourists on every journey of discovery but also helps affirm Da Nang’s position as a smart, friendly, and livable tourist city. This collaboration with Sun Group to implement the eSIM giveaway programme is a practical step in the tourism industry’s digital transformation strategy, aiming to promote the growth of international visitors to Vietnam,”

a MobiFone representative shared.

The free distribution of eSIMs to international visitors demonstrates Da Nang’s efforts in building the image of a modern and open destination that always focuses on enhancing tourist experiences. It shows the city’s hospitality and continuous innovation on its journey to win over global tourists.

Final thoughts about Da Nang free eSIM

This Da Nang initiative mirrors a growing trend where destinations use connectivity perks as part of their tourism strategy—similar to how Singapore’s Changi Airport has trialed free tourist SIMs or how Japan offers short-term visitors complimentary Wi-Fi and travel apps through JR Pass partnerships. By bundling an eSIM with both high-speed data and local attraction discounts, Sun Group and MobiFone are tapping into a powerful blend of digital convenience and on-the-ground value. For eSIM players, it’s a case study in how telecoms can partner with destination marketers to create frictionless arrivals, while for cities, it shows that offering digital infrastructure can be as impactful as building physical attractions in shaping visitor satisfaction and loyalty.