A1 Serbia has just rolled out its new 5G Home Internet lineup — a move that feels perfectly timed for a market where many households still rely on outdated copper lines, patchy cable networks, or overburdened Wi-Fi setups. Alongside the launch, A1 is offering a free 15-day eSIM trial, giving users a chance to test the actual speeds of A1’s network without contracts, technicians, or waiting. It’s a clever play: try before you commit, and do it digitally.

For many Serbian users — especially those working remotely, streaming heavily, or simply fed up with slow DSL — this drop is going to get attention.

What the new 5G Home Internet plans promise

A1’s 5G home plans (KućniNet and the new 5G-KućniNet tiers) are designed as full fibre alternatives, delivered wirelessly through the 5G network. On paper, speeds go up to 300 Mbps on standard plans, and up to 600 Mbps download / 100 Mbps upload on the upgraded option. That upload speed alone is a big quality-of-life upgrade for remote workers and creators — cloud storage, large file transfers, home office VPNs and video calls finally behave the way they should.

The setup is intentionally simple: no cabling, no drilling, no technicians. You plug in a 5G-enabled router, activate an eSIM or SIM, and you’re online. That’s a very different onboarding experience from traditional operators, where installation windows and infrastructure limitations often drag out the process.

The eSIM option comes through A1’s Prepaid Net offer, available at:
https://a1.rs/privatni/internet/prepaid_net

A prepaid eSIM currently costs 500 RSD (~€4.27) and includes a generous 100 GB trial package for the first three days — essentially giving users enough data to test speeds, video streaming quality, stability, and latency. For a home internet tryout, this is more than enough to simulate real usage.

Why this launch matters for everyday users

If you live in a building without fibre, or in a neighborhood where legacy infrastructure never caught up, 5G home internet can be a lifesaver. For Serbia, where full-scale fibre penetration is still uneven depending on the municipality, wireless home broadband fills a frustrating gap.

The biggest perk: upload speeds. Most Serbian cable operators still offer asymmetrical connections with low upload — 5, 10, 20 Mbps — which become nearly unusable during remote work or multi-user households. Getting 100 Mbps upload over wireless is a notable shift.

The biggest caveat: wireless performance will always depend on real-world network conditions. If your home sits in a dense urban pocket or behind thick walls, speeds may vary. This isn’t unique to A1 — it’s a universal limitation of 5G FWA (Fixed Wireless Access). But giving users a no-risk eSIM trial helps set realistic expectations.

The eSIM angle: instant connectivity, zero friction

The eSIM component of this launch is almost as important as the plans themselves. Serbian operators have slowly been adopting eSIM over the past few years, but not many use it as a sales conversion tool the way A1 is doing now.

A prepaid eSIM you can activate online — combined with a large data bonus — turns the onboarding experience into a digital self-service flow. No store visits, no plastic cards, no activation fees. For travelers, digital nomads, freelancers, or weekend-home owners, this frictionless setup is a genuine advantage.

And in terms of customer psychology, eSIM makes it easier to “test and walk away” — which builds trust. You’re not tying users to hardware rentals or long-term contracts just to try your speeds.

How this compares to competitors and regional trends

A1 is not alone in pushing 5G Home Internet, but the free eSIM trial sets it apart. In Serbia:

• Telekom Srbija (mts) has 5G coverage expanding, but its home internet offering still leans heavily toward fibre and hybrid solutions. 5G-based home plans exist, but they aren’t marketed as aggressively and lack a frictionless trial experience.
• Yettel Serbia has strong 4G/5G infrastructure and a competitive home internet portfolio, but does not emphasize eSIM-driven onboarding or short-term testing in the same way.

Regionally, operators like A1 Austria, Vodafone Germany, and T-Mobile Czech Republic have successfully used 5G FWA to supplement incomplete fibre rollouts. According to industry reports from GSMA and Telecompaper, Europe is seeing double-digit annual growth in 5G FWA adoption — particularly in countries with lower fibre penetration. This places Serbia right in line with broader continental trends.

As reliable sources like GSMA Intelligence point out, 5G FWA is becoming “the primary driver of 5G monetization for European operators,” especially where deploying fibre is slow or expensive. A1 Serbia clearly wants to position itself early in that wave.

Conclusion: 5G Home Internet is becoming a real alternative — and A1’s move accelerates it

A1’s launch isn’t just another plan refresh — it marks a real step toward making home internet more flexible, digital-first, and accessible in Serbia. By pairing 5G home connectivity with a seamless eSIM trial, A1 is tapping into a set of expectations shaped by global tech adoption: users want speed, simplicity, and full control from their devices.

Compared to traditional fibre or cable providers, 5G home internet won’t always match peak performance, but it increasingly meets the needs of modern households — especially those without fibre access. And compared to competitors in Serbia, A1 is currently the only operator offering a “frictionless test-before-you-commit” model powered by eSIM.

For a market still transitioning out of legacy infrastructure, this is a meaningful step. For travelers, digital nomads, and everyday households, it opens up something that wasn’t truly available before: instant home internet you can activate, test, and manage entirely on your phone.