3Victors, a next-generation travel data analytics company, announced the official launch of the PriceEye dashboard, an AI-powered analytics tool. The new dashboard is designed to help airlines monitor, analyze, and respond to competitive pricing in real time. AI-powered airline pricing analytics

Built to serve airline pricing and revenue management teams, the PriceEye dashboard integrates enriched shopping data and AI-driven analytics into one comprehensive solution that helps analysts make smarter, faster decisions in today’s dynamic fare environment.

The launch introduces an expanded suite of analytics capabilities that enable pricing teams to uncover instances where competitors offered lower fares, monitor fare volatility, and shape long-term pricing strategies. Users can also explore future pricing and availability to identify gaps and opportunities, while AI-driven alerts highlight sudden market shifts, and outliers, to equip analysts with timely insights for acting decisively in dynamic markets.

PriceEye Empowers Analysts with Transparency and Control

Complementing the analytical capabilities are robust administrative tools that streamline how each airline interacts with the solution. Analysts can submit data input requests directly through the system, reducing turnaround time and increasing autonomy. Integrated monitoring brings together request metrics, system health, and delivery performance all in one place.

Together, these features give airline analysts a daily snapshot of data readiness and reliability before analysis begins, saving time and improving outcomes.

Initial customer response to the new capabilities has been overwhelmingly positive, with several airlines highlighting the growing demand for enriched shopping data and actionable insights. Customers are especially enthusiastic about PriceEye dashboard’s potential to deliver a new level of real-time transparency. Increased visibility helps revenue management teams fine-tune their strategies and drive stronger revenue outcomes.

Carrie DeMoss, Director of Product at 3Victors, added,

“The introduction of the PriceEye dashboard and the analytics feature, Anomalies, is a step forward in modernizing how pricing analysts can interact with PriceEye’s competitive data. The PriceEye dashboard empowers airline leaders to optimize their pricing strategies and enhance revenue management practices.”

The PriceEye dashboard is powered by the industry’s most complete, accurate, and timely set of competitive pricing data, enriched with key data fields such as fare basis codes, branded fares, taxes, and surcharges. It draws from a wide network of sources, including airlines, OTAs, metasearch engines, GDSs and ATPCO. AI-powered airline pricing analytics

Final thoughts about AI-powered airline pricing analytics

As the airline industry continues to rebound and reshape itself post-pandemic, pricing agility and data-driven decision-making have become central to competitive advantage. The launch of 3Victors’ PriceEye dashboard is timely, aligning with a growing trend: the fusion of AI and enriched fare data to enable faster, more precise revenue optimization.

Legacy systems and static fare monitoring tools are increasingly outmatched in today’s volatile pricing environment. Competitors such as PROS, Farelogix (now part of Accelya), and ATPCO’s Routehappy have made strides in dynamic pricing and offer optimization—but many still lack the real-time responsiveness and integrated user control now expected by modern airline analysts. PriceEye’s direct input requests, anomaly detection, and system health monitoring tools distinguish it as a comprehensive, analyst-centric solution rather than just another data layer.

Recent IATA and McKinsey reports highlight the need for airlines to adopt AI-enabled forecasting and competitive intelligence platforms to regain profitability and respond to market shocks faster. With airlines under pressure to personalize offers, anticipate demand shifts, and maximize every seat sold, solutions like PriceEye are not just tools—they’re becoming essential infrastructure.

If the initial customer response is any indication, 3Victors has tapped into a clear and rising demand for transparency, autonomy, and strategic pricing intelligence—giving airlines the edge to compete smarter, not just harder.