The Swedes have taken their digital habits abroad. In 2024, data usage during international travel increased by a full 26 percent compared to 2023, with Spain being the country where Swedes surf the most. This is according to fresh statistics from Tre.

Swedes are surfing abroad like never before, with Spain topping the list with an impressive total data usage of 2,442 Terabytes (TB). Meanwhile, several European neighbors, such as Denmark and Germany, rank high on the list.

“Swedes have truly embraced the ability to stay connected even outside Sweden’s borders. The significant increase in data usage demonstrates how important connectivity is for today’s travelers, whether it’s for streaming or navigating new cities using GPS,”

says Jasmine Sowood, PR and Press Manager at Tre Sweden.

Top 10 countries where Tre’s customers surfed the most in 2024:*

• Spain – 2,442 TB
• Denmark – 1,544 TB
• Germany – 1,119 TB
• Norway – 972 TB
• Turkey – 832 TB
• Italy – 799 TB
• France – 727 TB
• Greece – 697 TB
• United Kingdom – 459 TB
• Croatia – 445 TB

*Statistics are based on anonymized and aggregated data.

The sharp increase in data usage highlights a clear shift in Swedes’ travel habits and a growing reliance on and need for mobile services abroad. Since 2019, Tre has offered the “3Världen” service in 80 countries.

Conclusion

The significant rise in data usage by Swedes during international travel reflects a profound shift in travel habits and the growing importance of staying connected abroad. Spain leads as the top destination for data usage, showcasing its popularity among Swedish travelers. With services like Tre’s “3Världen,” which enables seamless connectivity in 80 countries, it’s clear that reliable mobile services are becoming a vital part of the modern travel experience. Whether for navigation, streaming, or staying in touch, connectivity is no longer a luxury but a necessity for today’s global travelers.