​In 2024, Japan welcomed a record-breaking 36.9 million international visitors, marking a significant 47.1% increase from the previous year. This surge underscores Japan’s growing appeal as a top travel destination.​

For these travelers, staying connected is essential. While obtaining a local SIM card in Japan is feasible, it can be challenging due to language barriers and the need for specific documentation. Prepaid data-only SIM cards are available at major electronics stores like Bic Camera, where staff can assist with installation for a fee. 

However, eSIM technology offers a more convenient alternative. Travelers can purchase and activate eSIM plans online before arrival, eliminating the need to visit a physical store. Providers such as Japan Wireless offer unlimited data plans with instant activation and English customer support, ensuring seamless connectivity throughout your stay.

BeaconLink LLC., a Tokyo-based telecom company, has officially launched the JapanConnect eSIM Store, an English-language online platform designed to support international travelers visiting Japan.

The new store provides easy access to affordable, flexible, and instant mobile connectivity for those looking to stay connected during their visit.

JapanConnect eSIM offers key advantages for travelers:

– A wide variety of data plans to meet different travel needs — from light users to heavy data consumers

– Some of the lowest prices in the industry, making it one of the most cost-effective eSIM options for Japan

– Instant QR code delivery after purchase, allowing users to get online within minutes — no physical SIM card, no waiting time

The eSIM lineup includes:

• Roaming-based eSIMs using KDDI and SoftBank networks
• Local eSIMs powered by the DOCOMO (IIJ) network
• Japan-only data plans with daily, fixed-volume (1GB–50GB), and unlimited data options
• Asia Regional Plan (14 countries including Japan)
• Global Plan (133 countries)
• Europe + USA Plan (Japan not included)

All eSIMs are compatible with most modern smartphones and offer reliable, high-speed coverage across Japan. Connectivity is provided in partnership with leading Japanese telecom carriers to ensure performance and stability. For travelers concerned about online privacy and safety, the store also offers the NordVPN Standard Plan (1-month) as an optional add-on — a perfect complement for public Wi-Fi environments.

Hotspot is also available:

• iPhone “Mobile Communications” -> “Internet Sharing
• Android “Network and Internet” -> “Access Point and Tethering”

The following APN settings are required for Japan eSIM Docomo Line only.
(APN settings below for eSIM for Japan only)

APN: vmobile.jp
LTE Settings: vmobile.jp
Internet Sharing (Hotspot): vmobile.jp

To ensure a seamless experience throughout trips, the company’s dedicated customer support team is available daily from 9:00 AM to 6:00 PM JST to assist users during their stay.

To celebrate the launch of the JapanConnect eSIM Store, BeaconLink is offering 3,000 free Japan eSIMs (1GB total, valid for 3 days) on a first-come, first-served basis.

If you would like to try eSIM (global for 80+ countries, including Japan), you can try this one, which is valid for 2 years: