In a bid to make it easier for small businesses to connect with customers and grow, Facebook-owned WhatsApp introduced the “catalog feature” for businesses, which use the “WhatsApp Business app” to share information about their products and services.
Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp.
This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.
For each item in its catalog, a business can add information including price, description and product code. WhatsApp hosts these catalogs to save valuable storage space on the phones of both businesses and customers.
Creating a catalog with the WhatsApp Business app takes just a few simple steps. Watch this video to get started:
The catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the U.K. and the U.S. It will be rolling out around the world soon.