Surrounding the tournament, vivo debuted its “To Beautiful Moments” campaign – a platform that encourages and enables fans to be in the moment, whether virtually connecting with friends and family or reveling in the magic of the live experience.

Check out these beautiful moments from the opening ceremony:

Speaking following the opening ceremony, Spark Ni, senior vice president and CMO of vivo, said: “Along with football fans around the world, we’ve been eagerly awaiting the kick-off of the tournament. We are honored to have partnered with UEFA to present the opening ceremony and excited to help connect fans around the world and be in the moment for the beautiful game. We look forward to capturing, sharing, and celebrating more together as the tournament unfolds.”

For those looking to get even closer to the action, vivo recently launched a #vivoSuperTime initiative calling on fans to share their chants, cheers and applause for the opportunity to be featured in the UEFA EURO 2020 closing ceremony presented by vivo Fans who submit their videos and photos with the #vivoSuperTime hashtag on social media may be featured in an outstanding virtual display during the broadcast of the UEFA EURO 2020™ closing ceremony taking place on July 11. Whether capturing and sharing the perfect fan selfies or energetic videos of cheers and applause, the ask is simple: Upload a photo or a video with the #vivoSuperTime hashtag to show your support for EURO 2020 and your favorite national team and players.

To learn more about the “To Beautiful Moments” campaign and vivo’s activations around UEFA EURO 2020™, visit https://www.vivo.com/en/activity/euro2020.

vivo is a leading, product-driven global technology company, with its core business focusing on smart devices and intelligent services. vivo is committed to connecting users around the globe, through the design of exciting and innovative smartphones and companion devices, as well as services that integrate technology and design thinking in unique and creative ways. Following the company’s core values, which include innovation, consumer orientation and benfen*, vivo has implemented a sustainable development strategy with the vision of becoming a leading, long-lasting, world-class enterprise.

Global presence

With headquarters in China and supported by a network of 10 R&D centers in Shenzhen, Dongguan,  Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo, and San Diego, vivo is focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set up five production hubs (including brand-authorized manufacturing centers), across China, South- and Southeast Asia, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 40 countries and regions and is loved by more than 400 million users worldwide.