U Mobile launches Wechat programme for visitors from China

Malaysia mobile service provider, U Mobile has partnered WeChat, the communications platform from mainland China that offers messaging, social, games and also payments, to launch two Mini Programs within the WeChat ecosystem

Malaysia’s U Mobile partnered WeChat, the communications platform from mainland China, to launch two ‘Mini Programs’ within the WeChat ecosystem, the ‘WeChat Go Malaysia Mini Program’ and the ‘Pavilion KL Mini Program.’

Meanwhile, the WeChat GO Malaysia Mini Programme will also serve as a key platform to attract inbound visitors from mainland China through a partnership with Tourism Malaysia for Visit Malaysia 2020. The partnership will see Tourism Malaysia promote the Mini Programme to visitors from mainland China as part of its wider Visit Malaysia 2020 campaign. It will also encourage more Malaysian merchants to be part of the Mini Programme so that they will be able to target these visitors. As for WeChat, Tourism Malaysia will also actively promote and raise awareness through their ecosystem to connect would-be visitors from mainland China to the WeChat GO Malaysia Mini Program in mainland China.

The WeChat GO Malaysia Mini Programme aims to be a complete travel companion for visitors from mainland China, as they are able to search for information on Malaysian attractions, food, culture and shopping venues via an interactive Chinese guide within the Mini Programme. Apart from that, they can make payments in RMB for the services provided by the partners, including KLIA Express, POS Malaysia, Trip Carte, and CatchThatBus.

Additionally, tourists from mainland China will also be able to order and pay for their choice of merchandise at retail and fashion stories, and collect their purchases from the stores when they are ready. The Mercato Supermarket at Pavilion KL, for example, also has its own mini programme within the Pavilion KL Mini Program. The Mercato Mini Program enables visitors from mainland China to purchase popular local products such as instant coffee and durian chocolates and collect them from Mercato Supermarket at Pavilion KL at their convenience.

Wong Heang Tuck (pictured centre), CEO of U Mobile, said the WeChat GO Malaysia Mini Programme will become an essential interactive guide for visitors from mainland China for all things Malaysia, whilst the Pavilion KL Mini Programme will enhance the dining and shopping experience of these visitors in the mall. He added that the benefits are not just for visitors from mainland China.

U Mobile believes that the WeChat GO Malaysia Mini Programme, as well as, Pavilion KL Mini Programme will be excellent avenues for Malaysian merchants and businesses to reach and engage with visitors from mainland China,” Wong said.

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