According to Airbnb’s travel trend 2020 survey, 57 percent of Americans say they prefer to spend their money on experiences over things.
That means they’ll likely spend less on a massive rental and more on shared activities (like those found on Airbnb Experiences). Additionally, 37 percent of Americans say they plan on increasing their spending on experiences in 2020.
These are travel trends 2020:
Travelers Will Spend More Time Outdoors
Travelers who took part in the survey also noted they are increasingly interested in connecting with nature on their vacations. Thirty percent of Americans say they want to take more outdoorsy trips and have more natural experiences. Airbnb also explained “Nature” is a top trending Experience category, up 103 percent year over year. And when people say they want to get out they really mean it as Airbnb notes that Igloos are some of the top trending listings on Airbnb in 2020, followed by campsites as the top trending listing type among Baby Boomers.
Travelers Will Seek Out More History-centered Trips
Airbnb’s survey found 32 percent of Americans would most like to learn about history and culture in 2020. On Airbnb History Experiences have increased 271 percent in supply and 116 percent in bookings globally. Homes listed on Airbnb featuring specific historic keywords have also already been booked 50,000 times for 2020.
Travelers Want to Take More Clean and Conscious Food-focused Trips
Everyone wants to go vegan in 2020, at least while on vacation. According to Airbnb, Experiences that include vegan options are seeing 579 percent growth in supply, while those with vegetarian options are seeing a 570 percent growth spurt. Overall, culinary travel remains popular on the platform with 35 percent of Americans saying they most want to spend their time enjoying food experiences while on vacation. Now all they need to do is find a food-focused tiny home in the wilderness and we’d be all set.
Black Americans Setting Top Travel Trends in 2020
Recent surveys from Airbnb find spending on vacation travel will increase in 2020, and central to that growth are Black Americans. Fifty seven percent of Americans prefer to spend their money on experiences over things and 37 percent plan to increase their spending on experiences in 2020.1
Amongst all travelers, Black Americans are leading the way and setting unique travel trends for 2020. Forty two percent say they will spend more on travel in 2020 compared to 2019, and 46 percent will travel more for vacation or leisure in 2020 compared to 2019.2
Black Americans want to travel for cultural and heritage reasons
Fifty percent of Black adults are likely to travel to locations or landmarks associated with their ethnic or cultural heritage this year.2 This is 16 percent higher than the general population.2 2019 was The Year of Return in Ghana and the country was a top trending destination, with guest arrivals from the United States to Ghana nearly doubling from 2018 to 2019