Tele2 Russia has introduced Microsoft Dynamics CRM for managing relationships with corporate clients. The solution allowed to optimize and automate the company’s business processes. As a result, the time to connect new customers has more than doubled.
With the rapid growth of business, Tele2 needed a universal tool for managing and forecasting corporate sales. The solution had to be quickly synchronized with external customer databases and ensure timely receipt of information. In addition, the operator was important to establish a productive interaction of employees responsible for working with business subscribers. To solve these problems, Tele2 has chosen Microsoft Dynamics CRM.
Microsoft Dynamics CRM helped the operator to speed up standard operations and, as a result, improve the quality of service for business subscribers. The CRM interface provides access to full information about the counterparty, so the period of registration of corporate clients has been reduced by half. The Dynamics CRM system is integrated with the Tele2 website, which is convenient for the development of sales in digital channels.
Dynamics CRM allows Tele2 to manage sales effectively. The solution combines the receipt of applications from different sources, customer registration and reporting in a common interface. In addition, the company can track all stages of the sales funnel – set goals by the number of calls and monitor their implementation.
Natalya Tymoshchuk, director of corporate business development of the macro-region “Moscow” Tele2: “The partnership with Microsoft meets the demands of the demanding audience of Tele2 metropolitan business subscribers and saves time in servicing such customers. We strive to optimize all business processes, including document flow, which is organized electronically. Corporate customers appreciate this approach and the level of service provided, as evidenced by the regular growth of NPS in the B2B segment, which is the highest in the industry, as is the 8 to 1 MNP balance. ”