Tele2 Russia launches roaming pack for corporate users
Business customers rated Tele2 service 10 out of 10 in the metropolitan area
Customer satisfaction in the capital region remains consistently high – NPS (45%) has become the best indicator in the industry.
To conduct the study, VALIDATA used the CATI methodology (telephone interview), which ensures guaranteed high-quality data. An audit of B2B customer satisfaction showed that the greatest connection with overall satisfaction with Tele2 services is provided by subscription services and the convenience of using tariffs and services.
The operator demonstrates high rates for all evaluation criteria, including the level of service, filling in tariff plans, voice quality, coverage area and mobile Internet speed in the home region, as well as document flow, payment and price levels. Clients of the capital’s B2B segment praised the ease of using tariffs – by the end of 2019, the level of satisfaction with this parameter reached 89%.
The distribution of parameters according to the significance rating for customers is explained by the scope of companies and their current tasks. In 2019, in the Moscow region, among the operator’s business clients, the share of companies engaged in the field of trade significantly increased – by the end of the reporting period, it amounted to 32%. In second place, with a gap of only 3 percentage points, are companies working in the service sector.
By investing in the technological development of the network, Tele2 helps to increase the NPS index (customer willingness to recommend the operator to friends and relatives) in the business segment, in which Tele2 is the undisputed leader. At the end of 2019, the company in the metropolitan area demonstrated NPS in 45%, which is 6 pp higher than last year. The key drivers for choosing Tele2 corporate clients were the cost of services, the simplicity of tariffs and the quality of communication.
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