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United Group began in 2000 as a small cable company and expanded over the years through the acquisition and the formation of a number of assets, such as SBB, Telemach Slovenia, TeIemach Bosnia and Herzegovina and TeIemach Croatia (formerly Tele2).

All companies formed together in 2012 to officially become United Group. TeIemach Montenegro became a part of United Group as well in 2014. Telemach acquired Tušmobil on 1 April 2015. This being a cable acquisition of mobile network makes it a unique case in the region, and the first step of United Group into providing all telecommunication services (fixed, mobile, television, and internet) in one household.

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