Even after the Covid restrictions were lifted, the smartphone online channel has continued to expand

In 2016, fewer than 50% of people worldwide had a smart device, but that percentage has since increased and will reach 78.05 percent by 2020. Nearly 87 percent of all American mobile users are expected to own a smartphone by 2025, up from the 27 percent of mobile users in 2010. smartphone online channel

The coronavirus pandemic was a gamechanger for distribution channels, with consumers turning to online shopping from the safe environment of their homes, due to lockdowns and social distancing restrictions.

That pushed online channel share of total smartphone sales from 25% in 2019, to 31% in 2020, and then to 32% in 2021, Strategy Analytics reports. The change of consumer behaviour towards online shopping is here to stay and we forecast online share to continue growing in the next several years.

The global pandemic re-wrote the rulebook of the smartphone distribution flow, with consumers turning to different online channels to purchase devices, with pure e-retailers like Amazon and Flipkart one of the biggest winners, at the expense of some traditional channels like operators and handset retailers. smartphone online channel

The online segment is expected to maintain its dominance through the next five years. The ease of buying through the online sales platform and the availability of lucrative discounts on the purchase of smartphones are contributing to the global smartphone market growth. Also, market players can connect to a wider audience through the online sales channel and reach remote locations across the globe, which further augments the sales of smartphones worldwide.

The major market players operating in the global smartphone market are Apple Inc, Samsung Electronics Co., Ltd., Xiaomi Communications Co., Ltd., Vivo Mobile Communication Co., Ltd., Guangdong Oppo Mobile Telecommunications Corp., Ltd., Huawei Technologies Co., Ltd., Motorola Mobility LLC, Realme Chongqing Mobile Telecommunications Corp., Ltd., Tecno Mobile Ltd., and LG Electronics.


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