A new study from Juniper Research has found that the total revenue from digital sexual wellness content will surpass $950 million in 2025; rising from $323 million in 2020. sexual wellness apps

Digital sexual wellness incorporates content for sexual education, health, and well-being.

The new research, Sextech & Sexual Wellness: Market Strategies & Emerging Opportunities 2020-2025, identified in-app purchases as a key monetization model for app developers in the digital sexual wellness market; allowing users to explore introductory content at no cost, before committing to spend on premium sexual wellness content. As a result, the research forecasts that 62% of sexual wellness content revenue will be attributable to the in-app purchases model.

Growth in Sexual Wellness App Use to Extend Beyond Lockdown

The report found that revenue from sexual wellness apps will reach $160 million this year; growing 42% from 2019, and driven by unprecedented country-level lockdowns and increased spare time. It also predicts that this growth will be maintained into the longer term. The number of sexual wellness apps installed is predicted to increase from 106 million in 2020 to 134 million in 2025, as stigma towards the concept of sexual wellness lessens.

Research author Scarlett Woodford noted:

 ‘Despite increased adoption, sexual wellness will remain a niche industry over the next five years, but its inclusion in the health and well-being category will significantly increase its visibility to end users.’

Separation from Adult Content Key to Industry Success sexual wellness apps

The report predicts that over 60% of spend in the digital sexual wellness market will be attributable to North America and Europe by 2025, due to greater access to digital content stores, high levels of smartphone ownership and disposable income. However, it highlights that future growth of digital sexual wellness content can be accelerated if it is perceived as being separate to the adult content industry. The research urges key stakeholders to continue to brand their apps as educational, and minimise adult content within their apps to accomplish this.

The market for sexual wellness apps has grown rapidly, focusing on areas like sexual education, relationship advice, and personal health. Here are some of the most popular sexual wellness apps that offer unique features:

1. Clue

• Focus: Menstrual tracking, reproductive health
• Key Features: Tracks menstrual cycles, predicts fertile windows, and provides insights into hormone health.
• Why It’s Popular: Clue is well-regarded for its accurate and science-backed approach, making it a great choice for those wanting to track cycles and health without gendered language.

2. Ferly

• Focus: Mindful sexual wellness
• Key Features: Combines guided audio sessions, mindfulness, and education to improve intimacy and sexual confidence.
• Why It’s Popular: Ferly’s focus on mindful exploration and inclusivity makes it appealing to a wide range of users looking to develop healthy attitudes toward sex.

3. Mojo

• Focus: Sexual performance, mental health, relationships
• Key Features: Provides expert advice, exercises, and therapy support for men dealing with issues like ED and sexual anxiety.
• Why It’s Popular: Mojo’s professional approach to male sexual health helps reduce stigma, providing a supportive community and practical tools.

4. Emjoy

• Focus: Sexual pleasure and intimacy for women
• Key Features: Audio-guided exercises and courses for body positivity, improved intimacy, and personal exploration.
• Why It’s Popular: Emjoy is popular among women looking to build confidence and understand their bodies in a non-judgmental environment.

5. Kindara

• Focus: Fertility and reproductive health
• Key Features: Provides in-depth tracking and charting of fertility signs, with an extensive community for support.
• Why It’s Popular: Kindara is known for its accuracy and effectiveness in natural family planning and fertility tracking.

6. O.school

• Focus: Sex education and advice
• Key Features: Educational videos, articles, and interactive sessions led by sex educators, therapists, and doctors.
• Why It’s Popular: O.school’s expert-driven, approachable format makes it accessible for all ages and sexual orientations.

7. Dame

• Focus: Sexual health products and wellness
• Key Features: Offers consultations, personalized product recommendations, and wellness guidance.
• Why It’s Popular: Dame provides a space for those interested in both products and personalized wellness guidance, emphasizing inclusivity.

8. Blueheart

• Focus: Sexual therapy and intimacy
• Key Features: Tailored programs with science-backed techniques for improving relationships, intimacy, and sexual satisfaction.
• Why It’s Popular: Blueheart’s evidence-based approach to addressing common sexual and relationship issues resonates with many couples.

These apps not only provide tools for understanding sexual wellness but also foster a positive, informed approach to intimacy and self-care, meeting diverse user needs from education to mental health and relationship support.