Saint Lucia launches new tourism campaign

Located north of Saint Vincent and the Grenadines and south of Martinique, the island of Saint Lucia is one of the Windward Islands and it relies heavily on tourism. In 2020, around 455 thousand tourists visited this Caribbean destination, which shows a substantial reduction from nearly 1.3 million recorded in 2019. Saint Lucia travel

Saint Lucia is regularly heralded as one of the most romantic places on earth and this month marks the launch a full campaign dedicated to romance. Saint Lucia travel

The Saint Lucia Tourism Authority (SLTA) has created a webpage with offers from UK tour operators featuring selected holidays for couples who want to make plans for their wedding, honeymoon, anniversary or just a romantic break for two.

The leading UK tour operators participating in the offers include Caribtours, Kenwood Travel, Simply St. Lucia Luxury Holidays and Turquoise.

This is supported by digital ads including a 15 second romance ad running for eight weeks alongside social media content and a competition on Facebook to win an all-inclusive prize of five nights at Bay Gardens Beach Resort.

Patricia Charlery, SLTA Director for UK & Europe, said: “We’ve seen a rise in demand for that special holiday for two in Saint Lucia. It’s the perfect setting with its stunning scenery and unique accommodation.”

The destination has seen a healthy rise in monthly arrivals from the UK returning to pre-pandemic levels, with January seeing more that 7,000 UK visitors choosing to visit the island. Saint Lucia travel

More Information about Saint Lucia travel

Saint Lucia is considered the World’s Leading Honeymoon Destination by voters at the World Travel Awards.

In 2020, international tourists visiting Saint Lucia spent nearly 859 million East Caribbean dollars in total. This figure only amounts to approximately 31 percent of the total visitor spending recorded in the previous year.

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