The entrance into the market of such leading internet companies as Yandex and Rambler also had a positive impact, while piracy remained a problem.
Revenues from paid OTT services amounted to R7.6 billion in 2018, an increase of 70% on a year earlier. At the same time, revenues from ad-supported services rose by 10% to R3.5 billion. The share of revenues from user payments rose by another 10 percentage points during the year to reach 68%.
Ivi remained the market leader, increasing its share from 32% to 36%, with second placed Okko growing from 17% to 19%.
Other leading players were Amedia (9%), Megogo (9%) and Tvzavr (6%), with the remainder claiming a combined 21%.