Russian national operator Rostelecom has re-freshed its package ‘To Be Positive’ for SMEs. Customers connecting to the package are also offered a router, free mobile services, as well as 50 percent off the services SMS Advertising, TV For Business, Wi-Fi For Business and video-surveillance.
Rostelecom launched the “Be in the Plus” offer a year ago – then, for the first time, SME customers were able to connect Rostelecom’s digital and traditional services in a single package with one account. Currently, over 60 thousand entrepreneurs throughout Russia are using this solution.
Before updating the packages, an interactive study was conducted among them, which was supplemented by a detailed analysis of the entire client base based on “Big Data” (Big Data). The results show the increased interest of Rostelecom customers in the services of high-speed Internet access, mobile communications and mobile Internet.
These areas demonstrate steady growth in all industries and segments, while the ability of providing Internet access via Wi-Fi to visitors to offices, bars, hotels and other service enterprises is becoming the norm for the Russian micro-business.