The monthly average registered by an inhabitant in 2018 amounted to 4 hours and 49 minutes and 57 sent SMS.
Upon the enforcement of the Roaming Regulation, the use of roaming services intensified. The roaming call traffic grew by 58% compared to 2017, the incoming call traffic grew by 28%, the SMS traffic by 23%, whereas the most significant increase, by 149%, was registered by the data/internet traffic. Based on the number of SIM cards active at the end of last year, the market leader held 39% market share, the main competitor 30%, the other providers summing up 31%.
Fixed telephony evolution
The fixed telephony market continues to register decreases in both number of access lines (-6%, to 3.66 million) and traffic (-17%, to 2.3 billion minutes). Because of these evolutions, the average fixed telephony traffic registered by an inhabitant in a month in 2018 amounted to only 10 minutes, down by 17% compared to the previous year.
Based on the number of subscribers at the end of 2018, the market leader held 43% market share, the main competitor 36%, the other providers summing up 21%.
At end-2018 the number of subscribers to paid TV retransmission services grew by 3%, reaching a total number of 7.64 million. The trend registered in the previous years continued in 2018, some subscribers shifting from satellite – DTH (-5%) to cable (+6%) or IPTV (+13%).
Considering that residential users usually purchase certain services per dwelling (TV retransmission, fixed internet, fixed telephony), another indicator that could express this penetration rate is the penetration rate per 100 dwellings. According to the official data, in Romania there are currently about 7.5 million households compared to 9 million dwellings, so, whereas the penetration rate per 100 households of the TV retransmission services was 102%, the rate per 100 dwellings reached 85%. The penetration rate per 100 households was 106% in urban area and 97% in rural area, while the penetration rate per 100 dwellings stood at 91% in urban area, respectively 77% in rural area.
Last year, in the urban area, the TV services were received mainly via cable networks (83% of the subscribers), while in the rural area the DTH satellite networks (50%) and cable networks (49%) were used in almost equal shares. Based on the number of subscribers at the end of 2018, the leader on this market held 49% share, the main competitor 19%, the other providers summing up 32%.