Romania, Latvia and Hungary have the most attractive prices for broadband internet in the EU

The study provides comprehensive data on 2017 retail prices of fixed broadband offers for consumers in the EU28, Iceland, Norway, Japan, South Korea, Canada and the USA

Applying the normalised prices in Euro (PPPs), it was found that the least expensive countries for fixed broadband in the EU in 2017 were Romania, Latvia, Hungary and Lithuania.  Prices differ considerably between the least and most expensive countries in the EU.

In general, prices have fallen since 2016 in all but one bundle and basket combinations, however to different degrees:

  • Retail prices for Single Play offers decreased slightly in the 12-30 Mbps basket (-2.1%), about -9% in the 30-100 Mbps basket and up to -19.6% in the 100+ Mbps basket.
  • Retail prices for bundles which include fixed telephony actually rose on average over the year in the 12-30 Mbps basket (+8.4%), while they decreased -7.2%/-19% in the 30-100 Mbps/100+Mbps baskets.
  • A decrease in retail prices was recorded for all bundles including television services (-9.5%, 12-30 Mbps basket; -7.3%, 30-100 Mbps basket; -13.4%, 100 Mbps basket).
  • The largest decrease in retail prices was recorded for Triple Play offers in the 100+ Mbps basket (-24.3%), with 12-30 Mbps (-13.2%) and 30-100 Mbps (-14.5%) reaching double digits as well.

The following general country groupings can be observed:

  • Overall, Romania, Latvia and Hungary have the most attractive prices for broadband internet in the EU. The majority of offers in these countries belong to the cluster of the least expensive in the respective baskets.
  • France, Lithuania, Slovakia and Poland follow. France and Lithuania have low prices especially for Triple Play offers.
  • The Netherlands, Bulgaria and Estonia tend to have attractive prices for lower bandwidth offers, but tend to be in the cluster of more expensive countries for speeds above 100 Mbps.
  • Spain, Malta and Portugal have no offers belonging to the two less expensive clusters.

Comparison of EU28 prices with prices in selected non-European countries in 2017 yielded the following picture:

  • South Korea has the least expensive offers throughout all bundle and basket combinations; here, even the least expensive offers have advertised download speeds faster than 100 Mbps;
  • European citizens pay similar prices for ultra-fast broadband when compared with Japan; and
  • Fixed internet offers are more expensive in the USA and Canada compared to the EU, particularly in the case of ultra-fast broadband (>100 Mbps).
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