Particularly operators in the north of Europe have taken advantage of the ‘fair use’ rules adopted by the EC and a potential opt-out for operators that can show they will lose money on RLAH. Others have taken the inclusion of RLH as an opportunity to introduce higher prices.
The long-awaited introduction of roam-like-at-home in the EU is set to come into effect on 15 June.
In principle, it’s a simple change: we pay the same when travelling in the EU as we do at home. However, in practice the implementation of RLAH is appearing much more complicated.
Also, the imminent introduction of ‘roam like at home’ in the EU has led a number of operators in central Europe to rethink their pricing.
Several operators have introduced new, more expensive plans, while withdrawing previous offers, and others opted to impose fair-use limits on data, such as limited volumes or speed reductions when roaming.
The confusion for consumers has already raised concerns among regulators and politicians. Source: TelecomPaper