Research from Telecompaper’s Consumer Insights Panel shows that 35 percent of all Dutch people used their mobile phone more during the summer holiday, especially for mobile internet.
WhatsApp is favourite
Of the Dutch who went on holiday in Europe after 15 June, 56 percent said they changed their mobile behavior. In particular, the use of mobile internet became more popular: 42 percent indicated that more WhatsApp messages were sent while 37 percent made more searches on the internet.
Also, 21 percent of this group viewed their email. The “traditional” use of the mobile phone experiences a limited increase: only 14 percent called more and 6 percent sent more SMS. The prices for these services also fell relatively less than the price of mobile internet.
Well informed about roaming charges
Phones always come on holidays. Only 2 percent of Dutch people actually leave their mobile phone at home. That said, about 41 percent of people who went on holiday after 15 June did not adapt their mobile behavior.
Research agency Motivaction said earlier that people were well aware of the change in roaming charges: 91 percent of all Dutch said they knew.
Taking operators into account
To accommodate operators in the southern European countries, the tariffs that providers can charge each other was set by the EU set at EUR 7.75 per gigabyte (GB). The rate will gradually decrease to EUR 2.50 per GB over the next five years.
Operators believe there will be a negative impact on sales. For example, KPN estimated earlier this year that the new European roaming rules will cost its EUR 40-50 million in 2017.
Around 38 percent of all Dutch indicated that they either did not go on holiday after 15 June or that they did not leave Europe.