Radisson Hotel Group has launched a hotel-discovery app inside ChatGPT, giving travelers a conversational route into more than 1,000 Radisson properties across over 100 countries.

Built with Accenture and available by starting a prompt with @RadissonHotels, the app turns requests such as “a family-friendly weekend in Amsterdam” or “a Paris hotel with a gym and spa near the Eiffel Tower” into property recommendations. Results can include live rates and availability, amenities, location details and interactive maps. Travelers still leave ChatGPT to complete the reservation on Radisson’s website.

From travel idea to hotel shortlist

The appeal is easy to understand. Traditional hotel search asks travelers to translate what they actually want into dates, destinations, filters and checkboxes. Conversational search allows them to begin with the trip itself: who is traveling, what matters, what should be nearby and what would make the stay work.

“AI is radically transforming how people search for and book hotel stays, and we are committed to being at the forefront of this shift,” said Gianni Di Fede, chief commercial officer, Radisson Hotel Group.

“With Accenture, we are reimagining hotel discovery for the next generation of travelers—meeting guests in the planning moment with a branded experience that makes it easier to find, compare, and book Radisson Hotels properties.”

The app connects with Radisson’s existing systems rather than relying only on general web information. That matters because hotel prices, room availability and amenities change constantly. Accenture says its MCP accelerator helped structure and validate the content, inventory, rate and booking signals used by the experience.

A new front door for direct bookings

Radisson describes the launch as part of its move toward “agentic commerce,” although the current experience is better described as AI-assisted discovery: ChatGPT can help narrow the choice, but it does not yet complete the booking.

That limitation is important. Radisson and Accenture plan to add loyalty recognition, deeper personalization, in-chat booking, reservation management, trip changes and AI concierge functions. Until those arrive, the app improves the top and middle of the booking funnel without fully replacing the final steps.

READ MORE:  Iberia Brings Flight Search Into ChatGPT Conversations

“Agentic commerce is fundamentally changing how people discover and choose brands. As journeys become more conversational and intent-driven, companies have to rethink how they show up — not just to be found, but to be chosen, and to deliver value in that moment,”

said Ndidi Oteh, CEO of Accenture Song.

“Radisson Hotel Group is taking a step in that direction, creating a more direct and meaningful way to connect with travelers when decisions are being made.”

The demand is no longer theoretical. Accenture reports that 87% of travelers are open to working with an AI-powered travel agent, while 71% expect AI to influence at least half of their hotel or airline spending over the following year. Separately, Phocuswright found that 56% of U.S. travelers had used AI for travel during the previous 12 months; 44% said they would book directly inside an AI platform.

Radisson enters a busy hotel-AI race

Radisson is not the first hotel group to establish a conversational storefront. IHG’s ChatGPT app already surfaces real-time prices, availability, maps and amenities across more than 7,000 hotels. Wyndham and ALL Accor have launched ChatGPT experiences, while Hyatt has a hotel-search app on the platform. Hilton has taken a different route, placing its AI Planner directly on Hilton.com.

READ MORE: AI Travel Planning Moves Deeper Into Hotel Booking

That makes Radisson’s challenge sharper. A traveler loyal to Radisson may welcome a faster way to explore the portfolio. Someone comparing every available hotel in a city may still prefer Booking.com, Expedia or a broader AI travel tool—both Booking.com and Expedia were among ChatGPT’s initial travel-app partners.

“With travel, planning is becoming easier for consumers, but more competitive for brands,” said Emily Weiss, senior managing director and global Travel lead, Accenture.

“Travelers want to compare options quickly, narrow down choices and book with confidence, often in a single journey. That puts pressure on brands to show up with accurate, up-to-date, and easy-to-navigate information at every step. With Radisson Hotel Group, the focus was on making hotel content more accessible, so travelers can find what they need, explore options, and move to booking more seamlessly.”

Conclusion

Radisson’s launch is meaningful, but not because another hotel chatbot has appeared. The bigger change is that hotel distribution is moving into conversational environments where travelers may never begin with a brand website—or even a conventional search engine.

The winners will not necessarily be the brands with the friendliest AI wording. They will be the ones supplying reliable live data, competitive direct rates, recognizable loyalty benefits and a booking path that does not break when conversation turns into transaction.

Radisson has built a credible entry point. The next test is whether it can move beyond discovery and make ChatGPT a genuinely better booking channel, rather than simply a more elegant doorway back to RadissonHotels.com.