Prada announces the worldwide launch of Luna Rossa OCEAN, the new men’s fragrance celebrating humanity augmented by technology, featuring Jake Gyllenhaal in the advertising campaign film directed by Johan Renck.
The campaign illustrates the conviction that with technology as an extension of ourselves, we can push beyond our limits, imagine beyond possibility and open new horizons.
Starring Academy Award nominated actor, and producer, Jake Gyllenhaal as an explorer at his most spirited, the campaign captures the dynamism and vibrance of Luna Rossa OCEAN. Directed by Johan Renck, leading cinematic visionary known for his genre redefining music videos for David Bowie and Beyonce as well as his award-winning work for HBO’s Chernobyl, the Prada Luna Rossa OCEAN film campaign luxuriously celebrates the spirit of adventure and the spectacular vastness of the ocean harnessed by innovation.
Set under the sails of the Luna Rossa boat, a masterpiece of cutting-edge technology, Gyllenhaal embodies the modern adventurer combining physical and intellectual strength, and pushing beyond his limits at full speed, towards an ethereal, glowing red moon.
“Prada Luna Rossa OCEAN embodies a sophisticated, yet avant-garde approach to the modern fragrance for men. We are incredibly excited for the launch of this new fragrance inspired by the power of man meeting the power of innovation.” – Yann Andrea, Prada Beauty International General Manager
The Prada Luna Rossa OCEAN film campaign launches today worldwide across television and digital channels, print, outdoor media and collateral materials.