Polish mobile operator P4, trading under the Play brand, has introduced its new pricing for postpaid customers from 20 January.
This includes the addition of ‘roam like at home’ in the EU, after the operator was denied an exemption from the regulator UKE, reports Telko.in.
Play roam like at home
This is the second case on the Polish market after Polkomtel.
The sequence results from the sequence in which four networks applied to UKE for the right to apply subsidies. The decisions still used by Orange and T-Mobile expire in April and May, respectively. It is highly probable that these networks will also not be allowed to pay extra in the next period. Domestic operators find it increasingly difficult to document a 3% loss EBITDA result on roaming deficit, which is a condition for applying for the right to subsidies. This is mainly due to the gradual decrease in wholesale roaming costs, which were (and to some extent still are) the cause of losses for Polish operators.
Play has not yet decided whether it will appeal against UKE’s decision refusing subsidies. Polkomtel appealed in a similar case.