Consumers purchasing Paco Rabanne’s latest fragrance for men can access a range of digital content, including information about the product, by tapping an NFC chip embedded in the bottle cap with their smartphone.
The France-based fashion brand has begun rolling out Phantom — its “first connected scent” — in a refillable robot-shaped bottle that lets purchasers “connect to the Phantom universe” of interactive games and other features via its integrated chip.
How to connect to Paco Rabanne Phantom?
1. Unlock your phone.
If NFC is not automatically activated on your device, turn in on manually in the settings.
2. Place and hold your phone on top of the bottle according to one of these positions.
The fragrance is currently available at airport duty free shops and other travel retail outlets only. A full retail launch is planned for later this month.
About Paco Rabanne
Established in 1966, Parisian fashion house Paco Rabanne has asserted a distinctive identity resulting from the synthesis of cutting-edge contemporary design and radical craft.
Mr Paco Rabanne was born Francisco Rabaneda y Cuervo in 1934 in Spanish Basque Country. At the age of five, he and his mother, a head seamstress at Balenciaga, escaped the Spanish Civil War by fleeing to France, where he assumed the name Paco Rabanne. By the early 1960s, after training as an architect, he applied his skills towards avant-garde accessory design, proposing unique creations for several haute couture houses.