Nextflix to cancel inactive accounts

Inactive subscribers will start receiving emails or app notifications this week to ask if they are using the service

The streaming giant is asking everyone who has not watched anything on Netflix for a year since they joined to confirm that they want to keep their membership, or their membership will be canceled, according to a statement by the company. The company will also have the same process for members who haven’t been active in two years.  Nextflix inactive accounts

Members will start seeing these emails or in-app notifications as soon as this week.

Netflix said these inactive accounts — more popularly known as zombie accounts in the industry — only represent a few hundred thousand users, or less than half of 1% of its overall member base — a fact that the company already factors into its financial guidance.

The streaming service says it will be easier for those whose accounts have been cancelled to rejoin the platform should they want to return. Those who rejoin within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them.

“In the meantime, we hope this new approach saves people some hard earned cash,” Eddy Wu, director of Product Innovation at Netflix, said in a statement.

Netflix saw in increase in subscription as stay-at-home orders across the nation kept folks at home during the coronavirus crisis. Nextflix inactive accounts

The influx brings Netflix’s total subscriber base to about 183 million subscribers worldwide, 70 million in the U.S. and 113 million internationally. Netflix is present in over 190 countries.


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