Most valuable and strongest IT services brands for 2019

Accenture and IBM swap places at top of IT services brand ranking

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Global IT consultancies, Accenture and IBM, remain at the helm of the IT services sector having swapped 1st
and 2nd ranks since last year.

Valued at US$26.3 billion, Accenture has taken the title of the world’s most valuable IT Services brand, previously held by IBM, which now sits in 2nd place with a brand value of US$20.4 billion.

Tata holds firm in third spot Holding steady in 3rd place is India’s largest IT services conglomerate, Tata Consultancy Services (TCS), up 23% to US$12.8 billion, with a value bolstered by the brand’s disciplined focus on the market’s increased demand for digital services.

TCS has positioned itself as a leader in providing a  superior all-round customer experience, leveraging artificial intelligence and robotic automation across its transformation programs.

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It is notable that India’s IT services brands have harnessed their domestic talent whilst also serving as an attractive hub for IT outsourcing centres.
Moving up one spot is another important player, Wipro, one of the country’s largest software services brands that has entered the top 10 for the first time this year. Up 25% to US$4.0 billion, Wipro’s significant investments in digital transformation capabilities, niche acquisitions, and a recent brand refresh, have propelled it to be the third fastest growing brand in the segment.
Holding their positions firm since last year’s ranking, American brand Cognizant (brand value up 12% to US$8.7 billion) and India’s Infosys (brand value up 8% to US$6.5 billion) remain in 4th and 5th ranks respectively. Although a New Jersey headquartered brand, Cognizant holds a major employee base in Chennai, India and branches of Cognizant India operate across Kolkata, Bangalore, Hyderabad, Mumbai, Pune, and Cochin.


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