At the start of the MegaFon Travel project in the summer of 2018, as part of the service, it was possible to book and pay for flights, hotels and package tours. Now the list of services has expanded to 8, and customers can book excursions in more than 400 cities around the world through the portal, transfers, train and bus tickets, and issue insurance policies.
New partners of the service are Tutu.ru, Tripster, Cherehapa, Kiwitaxi and Booking.com. At the same time, MegaFon Travels continues to cooperate with Aviasales.ru and Level.Travel.
“Non-aviation services, such as insurance or excursions, are the fastest growing segment of the market. Travelers who are accustomed to book their own flights and hotels are ready to try new services. Travelpayouts brings together dozens of offers from travel companies and makes it possible to reward clients, one of which is implemented for MegaFon subscribers, ” said Ivan Baydin, head of the Travelpayouts partner network .
Cashback for all these travel services through MegaFon Travel increased by about a quarter and ranged from 1.3% to 7.5%. The amount that is refunded to the mobile account can be spent on communication services or transferred to relatives on their mobile phone account. MegaFon subscribers can use these funds for contactless payments through Apple Pay, Samsung Pay or Google Pay, as well as spend them on online purchases or withdraw money from an ATM using a MegaFon credit card.
“For several months of our service, we saw that it is in demand from users who don’t want to overpay, are looking for the best deals in the tourism market and are happy to get cashback from travel expenses. On the eve of the New Year holidays, we expanded the possibilities of MegaFon Travel, and now with the help of our service, you can plan all the nuances of the trip in advance, getting additional benefits, ” said Maxim Kazankin, MegaFon partnership development manager .
Statistics on MegaFon Travel users:
Most often, MegaFon Travel users buy tickets. Complex tours were the second most popular destination; excursions, hotels and train tickets shared the third place. Most of the clients of the service are men (63%). From the point of view of age, the category of 25-34-year-olds prevails (34%), followed by 35-44-year-olds (27%), clients of 45-54 years old (16%) close the top three.
Moscow is in the lead among the TOP 10 regions in terms of site visitors, followed by St. Petersburg, followed by Krasnodar Territory, Moscow Region, Bashkortostan, Sverdlovsk Region, Samara Region, Tatarstan, Nizhny Novgorod Region and Novosibirsk Region.