Italians spend over 87% of their online time on smartphones

The total digital audience on an average day in September reaches 33.4 million users , online on average for 4 hours and 44 minutes per person

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The number of Italians connecting to the internet from a PC or a mobile device climbed to an average of 33.4 million a day in September, up over 1 million from the previous month, according to the latest internet audience figures released by Audiweb.

 

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The result is equivalent to over 69 percent of Italians aged 2 and over, with the majority of users aged 18 plus (29.8 million) connecting via a smartphone in September (67.1% of the total), followed by 17.2 percent who connected via a PC and 9.8 percent who used a tablet. In fact, Italy’s 18 to 74 year-olds spent over 87 percent of their online time on smartphones.

Online time on smartphones

Total daily internet time averaged 4.44 hours in September, with 84.7 percent of people aged 25-34 using the internet on an average day compared to 80.2 percent of those aged 45-54 and 26.6 percent of those aged over 64.

In September, 57.7% of men were online , 53.9% of women and as far as the age groups most involved are concerned, in this month around 80% of them were online at least once on the average day. of adults between 25 and 54 years .

TotalDigitalAudience time spent daysday SEPTEMBER2019

 

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