Infobip, a global communications platform for businesses, has been recognized as a global leader and the top-ranked A2P SMS Tier One provider in the annual ROCCO A2P SMS messaging vendor survey.
The independent survey, which evaluates brand perception, customer experience and competitiveness, recognized Infobip as a top vendor in the sector, with an average score of 4.47.
369 Mobile Network Operators (MNO) across 147 countries were asked to grade vendors on more than 35 performance and leadership categories, and only those providers that reached 4-5 points out of 5 across all categories were awarded Tier One status.
“The ratings were very close this year, as there was much more competition across the board. With 52 vendors, and new elements including the Net Promoter Score® (NPS®), which measures customer experience and predicts business growth, Infobip has certainly earned its #1 global ranking,” said Jason Bryan, CEO of ROCCO.
Participation and support for this year’s survey demonstrates that A2P SMS clearly remains an important and effective way to send transactional or marketing SMS globally, which the whole industry is in support of.”
“With even more competition this year, we’re proud to achieve the highest NPS average grade and be rated number one among the Tier One vendors, for the second time running. Being recognized in the industry for growing our A2P business in an organic way is a significant achievement and reflects our proactive approach to satisfying the needs of our customers and partners,” said Silvio Kutic, CEO Infobip.
ROCCO has been providing independent and unsponsored research in the specific niche area of Roaming and Interconnect since 2012. This year’s survey featured the greatest number of mobile operator respondents thus far, making it the most comprehensive industry survey of its kind.