Strategy Analytics predicts that both global legitimate handset and smartphone sales volume will grow +5% YoY annually in 2021, from the dip in 2020. The growth pattern will maintain, and we expect handset and smartphone sales volume will rebound to +5% YoY and +9% YoY in 2022, respectively. This is driven by the 5G smartphones and new hardware innovations. Global Smartphone Sales
Asia Pacific will remain by far the world’s largest region. The “Big Five” countries globally will be China, India, the United States, Brazil, and Russia by 2026. Emerging markets are outgrowing developed markets.
Global Smartphone Shipments to Rebound +6% YoY in 2021 Global Smartphone Sales
Strategy Analytics’ Wireless Smartphone Strategies (WSS) service predicts that global smartphone shipments will rebound at +6% YoY in 2021. The upwards track will maintain in 2022 with +9% annual growth rate. Samsung will maintain the leadership in 2021 and 2022, followed by Apple.
Leading Chinese vendors Xiaomi, OPPO and vivo would benefit from LG exit and the sharp fall of Huawei in 2021.
However, the impact of second wave of COVID-19 in India and SEA, and the component supply constrains will keep impacting global smartphone market in 2021, especially Asia Pacific region which will be the most impacted.
In this report, we talk about performances of different regions and sub regions in the past and also forecast about how the market / major OEMs are going to be in the next couple of years. The OEM level details region wise will be key thing to look at for all key stakeholders.