French fashion designer Thierry Mugler dies

French fashion designer Thierry Mugler has died at the age of 73, his representatives have announced.

With a penchant for PVC, power shoulders and body-con silhouettes, Mugler transformed women into otherworldly, space-age creatures and his eponymous brand became known as an avant-garde, futuristic fashion force in the 80s an 90s. Part of a troupe of designers who pioneered splashy, theatrical fashion shows over the original restrained format, in which models silently wafted among editors, Mugler’s spectacles propelled models like Jerry Hall, Cindy Crawford and Tyra Banks to celebrity status.

Mugler’s designs were worn by stars including David Bowie and Lady Gaga as well. He created many stage costumes for Beyoncé and in 2019 designed Kim Kardashian’s famous “wet dress” for the Met Gala.

In later years, his brand became famous for perfumes, such as Angel and Alien.

“We are devastated to announce the passing of Mr Manfred Thierry Mugler on Sunday January 23rd 2022,” a post on Mugler’s official Facebook account confirmed.

A tribute posted on his Instagram page described Mugler as “a visionary whose imagination… empowered people around the world to be bolder and dream bigger every day.

His agent told AFP news agency that he died of natural causes.

Thierry Mugler
Thierry Mugler | Futuristic bustier in metal and white plastic. Les Insectes Couture Collection, S/S 1997

Thierry Mugler used interactive Apple platform for Angel app launch back in 2011

French fashion house Thierry Mugler targeted techy aspirational consumers with the launch of the new Angel fragrance line mobile application.

Let it choose your fragrance…

Another trouble with perfumes is that all this magic that surrounds them makes it even harder for you to make a choice when it comes to purchasing one. But with this app, it’s easy to choose the perfume that you want from the Angel collection. You can read the description of every product and let yourself imagine the explicit described fragrances. Or, better yet, let Angel reveal the product you need. This time, choosing 5 words that describe your mood today will result in showing you the Angel fragrance that suits you best.

…And show you where you can buy it

Once you have decided upon the desired fragrance, there’s only one thing keeping you away from purchasing it: finding a place where you can buy the product. Once again, Angel comes to the rescue showing you these locations. You can choose to search for a store from a large range or turn on your location service and the app will show you the nearest location where you can purchase your fragrance.


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