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Fitbit launches Inspire – fitness tracker available exclusively through its corporate, wellness, health plan, and health systems partners

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Fitbit has announced the launch of a new range of trackers targeted only at corporate employees and health insurance members. The company’s first business-to-business wearable is dubbed ‘Inspire’ and features a touchscreen display with daily activity and sleep tracking, plus alerts for calls, text and calendar events. In a statement, Fitbit said the Inspire fitness band’s battery can last up to five days on a full charge and that the wearable can also be used while swimming.

A superior model called Inspire HR is also available with heart rate tracking, GPS and analysis of sleep stages (light, deep, REM).

“These special release trackers are available exclusively through Fitbit corporate, wellness, health plan, and health systems partners and customers of their organizations, participants, and members,” Fitbit says on the site. The price isn’t listed, as it varies by employer or provider, but Fitbit said it’s the company’s cheapest device yet.

Fitbit has found the consumer market exceptionally challenging, as the Apple Watch has picked up market share in wearables and China’s Xiaomi has emerged as a major player. Fitbit’s stock is 68 percent below its IPO price from 2015, and the company’s market value is only $1.6 billion. In October, the company posted its first profit in two years, and cited renewed device sales and its enterprise business for the improvement.

 

CEO James Park told CNBC, in his first public statement about the new tracker, that his company’s revenue is increasingly tied to business customers. It now has 6.8 million patients, employee and health plan members signed up for wellness programs that incorporate Fitbit devices.

Fitbit has been developing software to help companies give employees tools to track their health and encourage behavior change. The Inspire, which has basic features like heart rate, step tracking, and calories burned, adds hardware to its line of business-to-business products. The Inspire is available as a wristband or a clip, which can more easily be hidden under clothing and might prove appealing to corporate users.

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