European subscription OTT revenues to double by 2023 to USD 12.7 bln
Five subscription video-on-demand services accounted for around 84% of active paid subscriptions in the European market at the end of last year, according to Kagan research
Sky’s European services, which included Now TV and Sky Ticket, accounted for 4% of subscriptions. HBO’s services – HBO Nordic, Espana and GO – represented 3% of subscriptions, while Viaplay also accounted for 3%.
“Over the past few years, online video services in Europe have experienced rapid growth, particularly those that follow the subscription revenue model,” said Kagan associate research analyst, Michail Chandakas.