Serbia Telecom Market is a Fast Grower telecom market in Southern Europe with 3 Serbia Telecom Companies and 9.3 million mobile connections. serbia telecoms

According to a 2021 report by Cable.co.uk, Serbia ranks 65th out of 230 countries in terms of the affordability of its mobile data plans. The report found that the average cost of 1GB of mobile data in Serbia is USD 1.89, which is cheaper than the global average of USD 4.07. In comparison to some EU countries, Serbia’s mobile data prices are significantly lower. For example, the average cost of 1GB of mobile data in Germany is USD 6.95, in France is USD 4.61, and in Italy is USD 4.40.

When it comes to fixed broadband prices, a 2021 report by the European Commission found that the average monthly cost of fixed broadband internet in Serbia is EUR 18.10, which is significantly cheaper than the EU average of EUR 32.40. In comparison to some EU countries, Serbia’s fixed broadband prices are also lower. For example, the average monthly cost of fixed broadband internet in Germany is EUR 32.90, in France is EUR 29.90, and in Italy is EUR 27.90.

Serbia telecom regulatory authority: RATEL

Serbia Telecoms: mts (Telekom Srbija) , Yettel , A1 (Telekom Austria) 

Yettel logo

a1 logo


Following an economically and politically turbulent period during the 1990s, Serbia started the first decade of the new millennium with strong GDP growth until the economic crisis of 2008. GDP growth soon recovered but more recently it has been stymied by the poor performance of Serbia’s principal trading markets, including Italy and Greece.

Serbia has been an official EU candidate country since January 2014.

Which Serbian mobile operator you would recommend to others?

EU reforms have been fundamental to Serbia’s telecom sector. The EU’s regulatory framework for communications (the NRF), adopted in mid-2010, promotes competition as the most efficient way to offer communications products and services while ensuring universal access.

Considerable network investment has been undertaken by incumbent and alternative operators in recent years, despite economic difficulties. This has helped to stimulate internet usage, which has also been bolstered by improved affordability as prices are reduced through competition.

Serbia’s high mobile penetration, the result of multiple SIM card use, has seen lower revenue in recent years, placing further pressure on operators to develop business models which encourage consumer use of mobile data services as also the continued substitution of fixed-line for mobile voice calls. (Budde)

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