Juniper Research, renowned experts in the mobile roaming market, have recently published a report revealing a significant growth trajectory for operators in the coming years. According to their findings, global roaming data revenue is expected to surpass $10 billion by 2024, representing a substantial increase from $8.6 billion in 2023. Travel mobility solutions
While this growth is impressive, the report also issues a cautionary note, highlighting the potential threat posed by emerging travel mobility solutions that could jeopardize operators’ future retail roaming revenue.
eSIMs to Enable Travel Mobility Services
One of the key driving factors behind the growth of travel mobility services is the advent of embedded SIMs (eSIMs), identified by the research as a crucial enabling technology. These eSIMs, essentially operator-agnostic built-in Universal Integrated Circuit Cards (eUICCs), allow roaming subscribers to seamlessly switch to temporary local profiles via digital platforms instead of relying on physical SIM cards. The study projects that by 2024, over 1.5 billion smartphones worldwide will leverage eSIMs for cellular connectivity, with an estimated 3.5 billion expected by 2027.
Here are some indicative prepaid eSIM card prices:
RedTea GO Europe (41 countries) 1 GB - 7 days - €4.50 3 GB - 30 days - €11.00 10 GB - 30 days- €29.50
InstaBridge Europe (42 countries) 1 GB - 7 days - €3.73 3 GB - 15 days - €8.45 10 GB - 30 days- €17.40
GigSky Europe (43 countries) 1 GB - 7 days - €4.70 5 GB - 30 days - €18.70 10 GB -30 days- €35.40
eSIM Europe Europe (42 countries) 5 GB - 10 days - €11.20 10 GB - 30 days - €22.50 20 GB - 30 days - €33.55
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Furthermore, the research predicts a surge in mobile subscribers’ roaming costs as consumer demand for data skyrockets, driven by the widespread deployment of 5G networks. In light of this, the report recommends that operators develop travel mobility services specifically targeting long-term travelers who seek to avoid roaming charges or are likely to become permanent roamers.