In Open Signal latest look at the U.K. mobile market, it’s getting pretty hard to see beyond the dominance of a single operator. EE has ruled the awards tables in Open Signal last few reports on the U.K. market, but this time the operator has scored a clean sweep. EE won all five of our national awards, while it scooped two-thirds of Open Signal regional medals and tied for the win in most of the others. And Open Signal measurements show the operator is pulling further ahead of the pack in several key areas, including Download Speed Experience and 4G Availability.
In this report, Open Signal ‘ve analyzed the mobile network experience of the four main operators in the U.K., 3, EE, O2, and Vodafone in the 90 days from December 1, 2018. Company ‘ve looked at how the operators stack up both at the national level and across 12 regions including Wales, Scotland and Northern Ireland. While EE dominated our awards, they ‘ve seen encouraging signs of improvement across the board from the other operators.
EE has grown its lead in our 4G Availability metric, and the operator is now a clear 5 percentage points ahead of its rivals. EE’s score is now approaching the 90% mark — indeed, the operator has passed this landmark in some of the U.K.’s regions (see Regional Analysis, below).
EE won our Video Experience award by a nose, with a score of 68.5 (out-of-100) — narrowly beating Vodafone’s 67.2. The other two operators, 3 and O2, were both within 5 points of Vodafone with Video Experience scores in the low 60s.