By embedding NFC chips in its Caldera line of luggage, Eagle Creek can make its products more interactive through mobile devices and appeal to the many travelers who rely on their smartphones when they take trips.
That’s especially true for millennial travelers who are seeking original experiences they can share with their friends on social media. Tech-savvy U.S. millennials spend an average of $223 a month on travel, or $2,676 a year, according to a survey by bank Ally Financial, making them a key target for the travel industry and luggage makers.
While Eagle Creek is pioneering its use of NFC chips for travel bags, tech companies like Apple are already building out their support for NFC-based interactivity in smartphones and wearables. Apple last week added three big U.S. makers of fitness equipment — Octane Fitness, True Fitness and Woodway — to its list of partners for the NFC-based GymKit for the Apple Watch.
The software lets Apple Watch wearers sync workout data with their fitness machines, NFC World reported. Since introducing GymKit two years ago, exercise equipment manufacturers have added the technology to more than 50,000 fitness machines worldwide, Wareable reported.
NFC technology also is gaining adoption in the growing market for contactless payments and ticketing for smartphone users.