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Saint Lucia travel

Saint Lucia launches new tourism campaign

Located north of Saint Vincent and the Grenadines and south of Martinique, the island of Saint Lucia is one of the Windward Islands and it relies heavily on tourism. In 2020, around 455 thousand tourists visited this Caribbean destination, which shows a substantial reduction from nearly 1.3 million recorded in 2019.

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Saint Lucia is regularly heralded as one of the most romantic places on earth and this month marks the launch a full campaign dedicated to romance. Saint Lucia travel

The Saint Lucia Tourism Authority (SLTA) has created a webpage with offers from UK tour operators featuring selected holidays for couples who want to make plans for their wedding, honeymoon, anniversary or just a romantic break for two.

The leading UK tour operators participating in the offers include Caribtours, Kenwood Travel, Simply St. Lucia Luxury Holidays and Turquoise.

This is supported by digital ads including a 15-second romance ad running for eight weeks alongside social media content and a competition on Facebook to win an all-inclusive prize of five nights at Bay Gardens Beach Resort.

Patricia Charlery, SLTA Director for UK & Europe, said:

We’ve seen a rise in demand for that special holiday for two in Saint Lucia. It’s the perfect setting with its stunning scenery and unique accommodation.”

The destination has seen a healthy rise in monthly arrivals from the UK returning to pre-pandemic levels, with January seeing more than 7,000 UK visitors choosing to visit the island. Saint Lucia travel

Key Highlights of Saint Lucia

  1. Pitons: Gros Piton and Petit Piton are two volcanic spires that dominate the southwestern coast. Hiking Gros Piton offers incredible views, and many boat tours also showcase these peaks from the water.
  2. Sulphur Springs & Mud Baths: Near Soufrière, the Sulphur Springs is the Caribbean’s only “drive-in volcano.” Visitors can take a dip in the mineral-rich mud baths, reputed to be healing and rejuvenating for the skin.
  3. Beaches: From the golden sands of Reduit Beach in Rodney Bay to the tranquil shores of Anse Chastanet, Saint Lucia’s beaches are excellent for both relaxation and water sports like snorkeling and diving.
  4. Rainforests & Waterfalls: The island is home to lush rainforests, ideal for ziplining, hiking, and exploring hidden waterfalls like Toraille and Diamond Falls.
  5. Luxury Resorts & Wellness: Known for wellness tourism, Saint Lucia is a haven for luxury resorts offering world-class spa treatments. Resorts like Jade Mountain and Sugar Beach provide unique accommodations with views of the Pitons.
  6. Castries Market: For a taste of local life, visit the Castries Market, where you can buy spices, fresh produce, and handcrafted goods from local artisans.
  7. Sailing & Yachting: As a popular port for yachts and sailboats, Saint Lucia offers an ideal spot for sailing enthusiasts, particularly in Rodney Bay and Marigot Bay.

Travel Tips

  • Best Time to Visit: December to April is the peak tourist season with warm, dry weather.
  • Currency: The Eastern Caribbean Dollar (XCD) is the official currency, but USD is widely accepted.
  • Getting Around: Renting a car is common, though taxis and boat charters are popular ways to explore as well.

With its vibrant culture, welcoming locals, and breathtaking scenery, Saint Lucia is a perfect destination for those looking to experience Caribbean paradise.

More Information about Saint Lucia travel

Saint Lucia is considered the World’s Leading Honeymoon Destination by voters at the World Travel Awards.

In 2020, international tourists visiting Saint Lucia spent nearly 859 million East Caribbean dollars in total. This figure only amounts to approximately 31 percent of the total visitor spending recorded in the previous year.

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