On October 16th, China Eastern has announced its intention to enter into a joint venture with Virgin Atlantic, Air France and KLM, providing more valuable and attractive joint commercial propositions for customers between Europe and China.
China Eastern currently has joint venture with Air France and KLM by working together on a portfolio of flights between China and Paris, Amsterdam. With Virgin Atlantic joining the existing partnership between China Eastern, Air France and KLM, the enlarged cooperation will offer strengthened customer benefits including increased travel options and optimized connectivity across Europe and China further facilitated by a developed joint network, as well as competitive joint commercial propositions.
Customer benefits between London and Shanghai as part of China Eastern offer
The China to United Kingdom markets are expected to be pivotal at a time where China Eastern and Virgin Atlantic services linking London to Shanghai are part of the mutualized offer. ChinaEastern plans to seek to codeshare for the first time on Virgin Atlantic services between London and Shanghai. This will open up a range of customer benefits, including the opportunity for customers to earn and redeem miles across both carriers on flights between China and United Kingdom.
The announcement reaffirms China Eastern’s commitment to the European market, which will inject new vitality into her international development, network construction and service improvement and will also contribute to the internationalization of China’s civil aviation and the Belt and Road Initiative.
Tian Liuwen, EVP ChinaEastern Group commented:
“China Eastern and Air France-KLM have maintained a long-term and stable strategic cooperation, which have provided a strong support for each other’s services between China and Europe. With Virgin Atlantic’s joining,the cooperation will develop to a higher level enabling us to deliver more quality products and services for customers between China and Europe.”