More than half of all US online activity spent on smartphone apps

Time spent using smartphone apps has risen over the 50% mark for Americans as a percentage of total time online, according to research from Comscore. ComScore says since July 2014, the proportion of time spent online being taken up by smartphone apps has risen nine percentage points from 41% to 50% today. While smartphone apps are responsible for half, mobile…

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Smartphone Data Traffic on the Rise

As smartphone usage continues to increase and mobile content becomes richer and more video-heavy, the amount of data traffic people consume on their smartphones rises sharply. According to Ericsson’s latest Mobility Report, global smartphone data traffic will grow at an average rate of 50 percent per year until 2021. Please see the chart below for an overview of smartphone data…

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