The kiosks, which allow hundreds of users to access the Wi-Fi, will also provide free landline calls and marks the next step in the evolution of payphones in the capital.
The free services supplied by the kiosks will be funded by the ad revenue generated, but other “premium services” such as maps, directions and local services will also be available.
“As London continues to develop as a smart city, the launch of the InLinks will provide a real value exchange between consumers and brands,” said Naren Patel, CEO, Primesight.
“Consumers will see relevant content from brands on the screens and use the free services provided, and in turn brands will benefit from being associated with a product that will provide real benefits to the people in the communities. It’s a fast, smart, ad-funded product that is set to benefit consumers and advertisers alike.”
London is second only to New York in bringing InLinks to its streets, which were first installed in January 2016 as part of LinkNYC. Over 1.8 million users have registered to use the Wi-Fi service in the US.