Booking.com Shares New Research on Canadian Travellers’ Interest In and Barriers To Travelling Sustainably

Almost three quarters (70%) of Canadian travellers report being more determined to make sustainable travel choices than they were a year ago, but barriers include a lack of knowledge and available or appealing options when trying to put this into practice

Image by James Wheeler from Pixabay
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As the world gears up to mark Earth Day on April 22nd, Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has released findings from its annual sustainable travel that reveal how Canadians are striving to be more ecological travellers. This research reveals that almost half (48%) of Canadian travellers believe that people need to act now and make sustainable travel choices to save the planet for future generations.

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However, common barriers travelers face when making sustainable travel choices are:

(% of global respondents who agree)

  • I do not know how to make my travel more sustainable (42%)
  • Although I do see options to travel more sustainably, other options tend to appeal more (36%)
  • I cannot afford the extra expenditure of sustainable travel (44%)

While results were relatively consistent across ages, almost three quarters (74%) of 46-55 year olds believe most strongly that more sustainability when travelling is needed, followed by millennials at 71%.

Sustainable stays are growing in popularity, with almost three quarters (70%) of Canadian travellers intending to stay at least once in an eco-friendly or green accommodation when looking at the year ahead.

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