Average mobile data usage in the Ireland was up nearly 30 percent year-on-year

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The vast majority of the postpaid plans (86%) came with at least 10 GB per month. This underlines the growing demand for mobile data in Ireland, as shown in the latest figures from Irish regulator ComReg.

 

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The latest data also confirms what we already kind of know about data-intensive apps such as Facebook Messenger and WhatsApp eating into traditional operators’ lucrative bread baskets of voice and text.

On a monthly basis, an average mobile voice subscriber used 213 minutes (a 0.5pc annual decrease), sent 70 texts (a 16.3pc annual decrease) and used 6.4GB of data (a 28.7pc annual increase).

ComReg also confirmed that 4G is now the dominant generation of mobile on the island. It reported that 50.8pc of all mobile subscribers were actively using 4G in Q4 2018, up from 47.2pc the previous year.

Crucially, the results also indicate that Ireland is a mobile-first nation.

Total voice traffic minutes increased by 0.7pc in Q4 but were 3pc lower than in Q4 2017. Mobile minutes form the majority of voice minutes at 81pc, with fixed (landline) minutes representing the remaining 19pc. Mobile voice minutes increased by 2.5pc while fixed voice minutes decreased by 6.2pc in Q4.

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