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atm travel tech 2024

Travel Technology Sector Booms as ATM’s Tech Area Expands 56%

The Arabian Travel Market (ATM) 2024 is making headlines with the announcement that its dedicated Travel Tech exhibition area is sold out and has expanded by a remarkable 56% compared to last year. This growth underscores the accelerating role technology plays in transforming the global travel industry. atm travel tech 2024

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The surge in demand for space at ATM’s Travel Tech area reflects investor confidence and the increasing value placed on tech-driven solutions. Companies are recognizing the potential of technology to streamline travel experiences, optimize operations across the industry, and offer deeper insights into traveler behavior.

The Arabian Travel Market has become a key platform to showcase cutting-edge travel technology. This year’s sold-out status suggests we can expect significant new developments from established companies and disruptive startups alike. The Middle East’s role as an emerging hub for both travel and technology is also reinforced by this expansion.

More than 100 of the world’s leading travel technology companies will be exhibiting at Arabian Travel Market (ATM) 2024, which will take place at the Dubai World Trade Centre (DWTC) from May 6 to 9.
ATM 2024’s sold-out Travel Tech space will be 56% bigger than last year with 33% more exhibitors participating this year, thanks to unprecedented demand from companies looking to showcase their innovations in front of a global audience.

Key Areas to Watch: atm travel tech 2024

  • Artificial Intelligence: AI applications promise to further personalize recommendations and optimize operational efficiency across the travel sector.
  • Virtual and Augmented Reality: VR and AR technologies could revolutionize how travelers explore destinations and make booking choices.
  • Data Analytics: Advanced analytics offer the potential to unlock valuable insights into traveler trends and preferences.

The 2024 Arabian Travel Market is shaping up to be a hotbed of travel technology innovation, setting the stage for the future of the industry.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “My colleagues and I are delighted to introduce the ATM Future Stage, which will harness the ever-increasing levels of innovation our industry is witnessing while building on the long-standing success of our Travel Tech offering.”
The global travel technology market was valued at $9.4 billion in 2022 and is projected to reach $21 billion by 2032, according to Allied Market Research. The ATM Future Stage will host a selection of presentations and sessions designed to highlight opportunities within this space.
These include; Navigating the Future: A Futurist’s Prediction, Strategic Capabilities and Implications of AI within Business, Putting the Traveller First with AI and Unlocking the Value of Travel: Harnessing Technology for Enhanced Traveler Journeys, which will be held in association with Amadeus.
This year’s show will see the return of the ATM Start-up Pitch Battle, which will be held in association with Intelak. The third edition of the competition will see a number of the region’s most promising startups take to the Future Stage to showcase a range of innovative and potentially industry-changing solutions in front of expert judges.
Several Travel Tech exhibitors also plan to get involved in other areas of ATM 2024. Tech giant Huawei, for instance, will sponsor this year’s Capitalising on China’s Predicted Tourism Surge summit on the ATM Global Stage.
Confirmed tech exhibitors include Hotelbeds,, WebBeds, Moonline Travel and Trade,, HeyTrip and Verteil Technologies, plus returning brands such as Travelport, The Travelbook Group, HotelRunner, gtbeds, iTrip, Techno Heaven, QuadLabs, Cover Genius, Fly Today, Traveazy, Multireisen, City Travel DMCC and Illusions.
First-time exhibitors include ExploreTECH, iClick, OneVasco, GP Solutions, WegoPro, Mondee, Triple-A, Typsy, Nativex, Tour Review and SophiOutsourcing.
“With an exciting combination of ambitious startups and well-established brands, this year’s Travel Tech space is perfectly aligned with ATM 2024’s theme, ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’,” added Curtis.
ATM 2024 will also feature a ‘Best Use of Technology’ award at its annual exhibitor awards for the first time. Exhibitors will be evaluated on how and to what extent they have embraced and deployed technology on their stands.
In line with its theme, ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, the 31st edition of ATM will once again host policymakers, industry leaders and travel professionals from across the Middle East and beyond, encouraging them to forge new relationships, exchange knowledge and identify innovations that can reshape the future of global travel and tourism.
From startups to established brands, the upcoming show will highlight how innovators enhance customer experiences, drive efficiencies, and accelerate progress toward a net-zero future for the industry.
More than 40,000 travel trade professionals, including 30,000 visitors, attended the 30th edition of ATM in May 2023, setting a new show record. The exhibition attracted more than 2,100 exhibitors and representatives from over 155 countries, providing a global platform for the unveiling of ATM’s net-zero pledge.
Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners include the Dubai Department of Economy and Tourism (DET) as its Destination Partner, Emirates as Official Airline Partner, IHG Hotels & Resorts as Official Hotel Partner, and Al Rais Travel as Official DMC Partner. See you in Dubai atm travel tech 2024

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